Making a connection
Sep 0
Sep 0

Marketing- Getting a Reaction or Making a Connection

This article came about from a Twitter conversation I had the other week which went like this: @RichardFallonUK: Marketing, ultimately, is about making a connection with your target market.  Then once established maintaining that connection. @StuJordan7: surely the ultimate aim of marketing is to create a desired reaction rather than just a connection? @RichardFallonUK: Reaction […]

  Read more
Fear inducing marketing
Aug 0
Aug 0

How to (Ethically) Terrify People into Buying from You

This week’s blog is by Will Edridge, an up and coming copywriter who I currently have the pleasure of working with. I recently bought a new game, it’s a bit old school, and I bought it to relax and unwind.  Now, Dead Space, if you’ve heard of it, definitely was a mistake when it came […]

  Read more
Marketing for Bars and Restaurants
May 0
May 0

The Power of Giving Free Information

Free information (or content) can be a very powerful way to set you and your business apart from your competitors and inspire the needed confidence in your prospects. Most prospects when assessing a potential supplier need to feel confident that you can deliver the best service or product for them.  Content goes a long way […]

  Read more
Nov 0
Nov 0

3-Courses and a Free Bar for £21.95

This is your invitation to The Blend Christmas party at The Eastern on Tuesday 9th December.  It promises to be a brilliant evening. You will enjoy a 3-course banquet with an open bar for just £21.95 pp.  The menu is a 3-course banquet so you get to try all the dishes on the below menu: Starters PRAWN TAIL […]

  Read more
Growth Voucher grants
Oct 0
Oct 0

How to Get £2,000 for Your Business

Most business owners I’ve spoken to have not heard of the Government’s Growth Voucher scheme.  This is a great scheme which, unusually, is open to every company and self-employed person in England who has been trading for over 6 months. Let me put that another way: anyone in business for over 6 months can apply […]

  Read more
Sep 0
Sep 0

The Phoenix Lunch Lands at The Oriental

This month, the prestigious Phoenix lunch takes place at The Oriental.  Guests will enjoy a 2-course Oriental banquet with wine at this popular Mailbox restaurant on Thursday 25th September.  The Phoenix is the most successful, long standing networking event in Birmingham.  This monthly lunch has been taking place for over a decade with a different […]

  Read more
Sep 0
Sep 0

Is Telemarketing Dead?

I always find it odd when people declare a long-established marketing channel as dead.  This seems to happen when a bright, shiny new channel comes along.  In the noughties, we saw the advent of social media with the birth of Facebook, Twitter and LinkedIn. In the nineties, we had the development of the internet and […]

  Read more
Photo of core values leading the world
Jul 0
Jul 0

One of My Core Values

Today, I wanted to share with you one of my core values.  It is simply this: I will not take on a client I do not believe I can honestly help to achieve their goals Let me explain. I work with my clients to help them achieve a better return on their marketing so as […]

  Read more
The right marketing channels for you
Jul 0
Jul 0

The Marketing Channels for Your Business

I am always surprised by how business owners and companies select their marketing channels.  They almost invariably select the same channels as their competitors and sometimes those that are rising in popularity such as Facebook. The best way to select your marketing channels is to first ask yourself: 1. Which channels does my target market […]

  Read more
Photo of Success and Failure
Jul 0
Jul 0

The Three Factors You Need for Success in Marketing (and in life)

If we take a simple look at anything, marketing included, for you to succeed then you need the below 3 factors to be right: How you are (outlook and attitude) What you do How you do it Let’s look at this in detail: 1. How You Are This is simply the attitude and outlook on […]

  Read more