Fear inducing marketing
Aug 0
Aug 0

How to (Ethically) Terrify People into Buying from You

This week’s blog is by Will Edridge, an up and coming copywriter who I currently have the pleasure of working with. I recently bought a new game, it’s a bit old school, and I bought it to relax and unwind.  Now, Dead Space, if you’ve heard of it, definitely was a mistake when it came […]

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Aug 0
Aug 0

When Creativity Supplants Hard Work

I’ve recently received two invitations to two marketing conferences.  The difference in the invites was so startling that I wanted to share it with you.  The first invite to arrive through the post was a snakes and ladders board complete with dice and counters.  The squares had things on like “have your budget cut” on […]

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Photo of a man wearing a blank board wondering "what is my real USP?"
Apr 0
Apr 0

What is your real USP?

The USP is one of the most misunderstood marketing concepts that I have come across.  I have met numerous accountants who say that their USP is that they “offer a professional and friendly service”. This is clearly not unique.  Even worse, this is the minimum that you would expect from any business.  You don’t expect […]

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Copy writing idea photo
Mar 0
Mar 0

The Marketing Idea that Most Businesses Don’t Use But Will Get Them Their Highest Return

There is one simple marketing idea that takes some effort but will give you the highest returns.  It is simply this: Match your marketing communications and copy to your clients. By communication, I mean the underlying overall message which includes the way it is delivered and presented. Copy is about the words chosen and the […]

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Mar 0
Mar 0

How Timing in Your Marketing Material is Crucial to Achieving the Sales You Want

Many people have heard the myth that sales letters should be no longer than a page, YouTube marketing videos no longer than 3 minutes and magazine adverts should have lots of pictures, little text and plenty of white space. This is based on the idea that people will only read a page, watch a 3-minute […]

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Businessman meeting marketing objectives
Mar 0
Mar 0

How to Win More Clients

Have you ever thought: What makes marketing successful? Or how do I get more customers or clients to meet my marketing objectives? Or simply why is my marketing under-performing? Provided you offer something people need, want and desire at a cost that is acceptable to them, the answer is better copy. Copy alone can’t handle […]

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