Photo of core values leading the world
Jul 0
Jul 0

One of My Core Values

Today, I wanted to share with you one of my core values.  It is simply this: I will not take on a client I do not believe I can honestly help to achieve their goals Let me explain. I work with my clients to help them achieve a better return on their marketing so as […]

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The right marketing channels for you
Jul 0
Jul 0

The Marketing Channels for Your Business

I am always surprised by how business owners and companies select their marketing channels.  They almost invariably select the same channels as their competitors and sometimes those that are rising in popularity such as Facebook. The best way to select your marketing channels is to first ask yourself: 1. Which channels does my target market […]

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Apr 0
Apr 0

Learning from Other People’s Mistakes

A powerful lesson I learned a few years ago was to learn from other people’s mistakes as well as my own.  The power in this is that if we have an incorrect attitude, behaviour or technique then it is often easier to spot the flaw in other people first and then correct ourselves.  I was […]

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Photo of prospect's money
Apr 0
Apr 0

Do your prospects expect a lot for next-to-nothing?

I was talking to an audience of BSEEN students last Thursday about networking.  After the workshop, a number of them approached me, independently, asking the same question: “How do you deal with prospects who don’t have a decent budget?” The question came about as a number of them had spent time marketing to and meeting […]

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Photo of testing results
Jul 0
Jul 0

When You’re Not Quite Sure or Want to Get the Best Results

Marketing isn’t an exact science.  In a scientific experiment you can repeat it again and again and consistently get the same results.  People, fortunately, aren’t that predictable and unchanging.    Fashions, technology, society and trends are constantly changing and it’s impossible to hit the nail on the head every time with marketing. However, there are […]

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When Promotion Fails
Jun 0
Jun 0

When All Else Fails in Your Promotion

There is an important rule that underlies all promotion and that is doing something is better than doing nothing unless you are wandering into Negative Impact Promotion territory. Negative Impact Promotion is simply promotional material (whether it is a business card, flyer, letter, brochure, web site, e-mail, blog, tweet, post etc.) that actively damages your […]

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Photo of woman shopping with marketing examples from the High Street
Jun 0
Jun 0

Marketing Lessons from the Retail Sector for Every Business

Earlier this week, I wrote about my experience with T M Lewin’s VIP event and I made some observations on it.  You can read the full story on their recent marketing campaign here.  Today, I wanted to show how you can take the principles I discussed and use them in any business.  Let’s have a […]

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Marketing in a race to the finish
May 0
May 0

Dovetailing Your Marketing and Sales Processes

Today’s post is based on what happened to me the other week at T M Lewin’s (expert shirtmakers since 1898).  I like T M Lewin’s, in fact I am wearing one of their suits as I write this post.  I’m just using this as an example to show you how you can dramatically increase your […]

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Woman having a hard time selling
May 0
May 0

Are You Having a Hard Time Selling?

If you are, you are very far from alone.  Most business people I have spoken to since the start of this year are saying that their clients and prospects are increasingly buying on price alone.  It seems that everyone is looking for the lowest cost option and the general feeling is that it’s like swimming […]

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How to market your business with confidence
May 0
May 0

How to Market Your Business so as to Create Confidence

The problem professional advisers and consultants are confronted with in marketing is that they are not really selling their expertise because a prospect has to be assume they have this as they cannot intelligently evaluate it themselves.  For example can you, just by speaking to a dentist, electrician, graphic designer, lawyer etc, determine if they […]

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