Prices are an important part of your marketing mix
Apr 0
Apr 0

Are Your Prices Right for Your Clients?

I’ve got to admit I was never a big fan of “The Price Is Right” back in the 80s with Leslie Crowther.  It was mentioned in a conversation I was having with an old friend last week and it got me thinking.  Price is an important part of the marketing mix, but do businesses get […]

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Why you shouldn't abandon offline media from your marketing mix
Mar 0
Mar 0

Here’s Why You Shouldn’t Assign Old, Offline Media to the Recycling Bin

There is currently a push from some quarters to get businesses to change their marketing mix to abandon off-line media and make all their marketing on-line and inbound, i.e. clients find you rather than the other way round. There is a major drive to make it all about web sites, SEO, Google Adwords, blogs, social […]

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