Making a connection
Sep 0
Sep 0

Marketing- Getting a Reaction or Making a Connection

This article came about from a Twitter conversation I had the other week which went like this: @RichardFallonUK: Marketing, ultimately, is about making a connection with your target market.  Then once established maintaining that connection. @StuJordan7: surely the ultimate aim of marketing is to create a desired reaction rather than just a connection? @RichardFallonUK: Reaction […]

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Marketing for Bars and Restaurants
May 0
May 0

The Power of Giving Free Information

Free information (or content) can be a very powerful way to set you and your business apart from your competitors and inspire the needed confidence in your prospects. Most prospects when assessing a potential supplier need to feel confident that you can deliver the best service or product for them.  Content goes a long way […]

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Nov 0
Nov 0

3-Courses and a Free Bar for £21.95

This is your invitation to The Blend Christmas party at The Eastern on Tuesday 9th December.  It promises to be a brilliant evening. You will enjoy a 3-course banquet with an open bar for just £21.95 pp.  The menu is a 3-course banquet so you get to try all the dishes on the below menu: Starters PRAWN TAIL […]

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Growth Voucher grants
Oct 0
Oct 0

How to Get £2,000 for Your Business

Most business owners I’ve spoken to have not heard of the Government’s Growth Voucher scheme.  This is a great scheme which, unusually, is open to every company and self-employed person in England who has been trading for over 6 months. Let me put that another way: anyone in business for over 6 months can apply […]

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Sep 0
Sep 0

Is Telemarketing Dead?

I always find it odd when people declare a long-established marketing channel as dead.  This seems to happen when a bright, shiny new channel comes along.  In the noughties, we saw the advent of social media with the birth of Facebook, Twitter and LinkedIn. In the nineties, we had the development of the internet and […]

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Photo of Success and Failure
Jul 0
Jul 0

The Three Factors You Need for Success in Marketing (and in life)

If we take a simple look at anything, marketing included, for you to succeed then you need the below 3 factors to be right: How you are (outlook and attitude) What you do How you do it Let’s look at this in detail: 1. How You Are This is simply the attitude and outlook on […]

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Photos of two clock for timing in marketing
Jun 0
Jun 0

The Importance of Timing in Your Marketing

One of the major marketing sins is asking for the sale too early. A premature ask kills the sale and any future confidence your prospect might have in you and your business. There are effectively two clocks in any sale; the salesperson’s and the prospect’s.  The salesperson tends to think things are happening too slowly; […]

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Photo of a marketing quick fix
May 0
May 0

Why There is No Such Thing As An Instant Marketing Fix

When I first meet new prospects and clients, one thing I always mention is the speed of results they can expect.    The minimum length of time from actually starting the marketing (as opposed to preparing it) to seeing a return is around 3-4 months.  I have, occasionally, done it in as little as 6 weeks […]

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May 0
May 0

Why You Need to Educate Your Prospects Before Pitching

In the vast majority of situations, prospective buyers need some education before they decide to buy from you. In certain industries, they need educating into why they need your product or service at all.  For example, Independent Financial Advisors often pitch the benefits of using their services but don’t educate the prospect about why they […]

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May 0
May 0

Free Networking Event on 20th May

Just before the Easter break, I co-hosted the second networking evening at the new Pan-Asian restaurant in Wylde Green. The evening was loud and lively.  It is the first time I’ve seen someone start a speech by playing a set of bongo drums.  It was probably best summed up by Joan Goodger as “Brilliant night, brilliant food, […]

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